moneyappi by mEthos
Woman smiling while holding a mug on her couch

Feel better
with money.

Build habits, grow confidence, and take control of your finances.

Feel better
with money.

Build habits, grow confidence, and take control of your finances.

a journey, not a fix

Money feels different at different moments. Support should too.

Man checking his phone and a bill while riding the train
Woman checking her phone in a cafe while her appiScore tracks in the background
Woman smiling at her phone on a park bench, receiving a message from Buddi
Woman at her kitchen table reviewing a suggested savings action on her phone
Man smiling at his phone outside his office building
Rent due
Travel cost
Unexpected bill
IncomeStable
SpendingImproving
BillsOn track
appiScore card showing a score of 625, rated Good, up 17.2%
Help with bills
Plan ahead
Looks like rent is due soon. Want to check your plan?

Action

Take a small step that fits your real life.

Move to savings

£25.00

Pay £20
Set reminder
Done
On-time payments
Lower credit usage
Longer credit history

a journey, not a fix

Money feels different at different moments. Support should too.

Woman checking her phone in a cafe while her appiScore tracks in the background

appiScore

We check in and show your financial picture.

Man checking his phone and a bill while riding the train
Rent due
Travel cost
Unexpected bill

money moment

Life happens. We meet you where you are.

Woman smiling at her phone on a park bench, receiving a message from Buddi
Plan ahead
Help with bills

Looks like rent is due soon. Want to check your plan?

Buddi

Personalised support and resources in context.

Woman at her kitchen table reviewing a suggested savings action on her phone
Action — take a small step that fits your real life. Move to savings £25.00, with options to pay £20, set a reminder, or mark as done.
Man smiling at his phone outside his office building
Longer credit history
On-time payments
Lower credit usage

Progress

Track your progress and see your score improve.

0102030405

appiScore

680698

a scenario

A busy month. A bill you weren’t expecting. A plan that needs to bend.

moneyappi helps with the moments a person is actually in, without judgement, pressure or noise.

“Let’s look at what is making this month feel difficult.”

Man reviewing a bill at his kitchen table with his laptop open

I see you’ve had higher transport spend this month. Want to find a small adjustment that helps?

Yes, that would help.

a scenario

A busy month. An unexpected bill. A plan that needs to bend.

moneyappi helps with the moments a person is actually in, without judgement, pressure or noise.

“Let’s look at what is making this month feel difficult.”

Man reviewing a bill at his kitchen table with his laptop open

I see you’ve had higher transport spend this month. Want to find a small adjustment that helps?

Yes, that would help.

buddi, support in context

When money stress piles up, take it one step at a time.

Real life can pile up fast. Buddi helps make sense of the moment and find one useful next step.

Subscriptions
Anxiety
Bills
Late fees
Overdraft
Payday gap
Bills
Rising costs
Repayments
Debt
Missed payments

buddi, support in context

When money piles up, take it one step at a time.

Real life can pile up fast. Buddi helps make sense of the moment and find one useful next step.

Subscriptions
Anxiety
Bills
Late fees
Overdraft
Payday gap
Bills
Rising costs
Repayments
Debt
Missed payments

our approach

Understand what’s happening. Do what helps next.

moneyappi helps with the moments a person is actually in, without judgement, pressure or noise.

Money is more than maths

Support that meets people where they are

Learning belongs inside the decision

Small steps become visible

our approach

Understand what’s happening. Do what helps next.

Smart insights. Small actions.
Support that meets people where they are

Habits, emotions and context shape financial wellbeing.

Relevant support makes the next step feel easier.

Learning works best when it supports a real choice.

Completed, not perfect. Progress over time builds confidence.

real progress

Better habits are built over time.
Show the change, not just the score.

Real-time, in-the-moment progress. Measured improvements across habits, actions and better dialogue about real life, not just judgements.

Man looking out over the city skyline at sunset from a rooftop

May

June

112

July

You’re improving

+33 pts

vs previous period

real progress

Better habits are built over time.
Show the change, not just the score.

Real-time, in-the-moment progress. Measured improvements across habits, actions and better dialogue about real life, not just judgements.

Man looking out over the city skyline at sunset from a rooftop
Bar chart showing appiScore climbing from May to July, alongside a card reading you're improving, +33 pts vs previous period

insights

Ideas for better financial wellbeing.

Ready to make financial wellbeing useful every day?